Case studies on the work: the constraint, the decision, and what launched.
04A Church Full Of Non-Designers Needed A Brand That Designs Itself.Garden Church changed its name in 2026, and a name change is the moment every inconsistency in a brand becomes visible at once.August 202603A Writer Needed A Site That Looks Like The Way She Lives.Molly Powers is a writer in Brooklyn with two years of essays behind her, and the brief was to build a site that reads the way she writes.July 202602A Rare Members-Only Tequila Collective Needed To Look Like One.Cienfuegos is a members-only tequila club, and the brief that arrived was the same gold-accent heritage direction the entire category already uses.June 202601Humboldt's Best-Kept Cannabis Secret Needed To Stop Being A Secret.Northern Harvest grows some of the best cannabis in California and had never been given a brand to match the product inside the bag.May 2026